Michelle Munson breaks down web3 movies, content NFTs & how Warner Bros. uses blockchain

Rachel Wolfson sat down with Michelle Munson, co-founder and CEO of Eluvio, to discuss Web3 movies, also known as “content NFTs.” Michelle also explains how Eluvio is partnering with Warner Bros. Home Entertainment to bring movies onchain. Michelle references the WB Movieverse with the newest DC superhero film The Flash Web3 Movie Experience. This week's guest: Michelle Munson is the co-founder and CEO of Eluvio, the content blockchain for the creator economy. The Eluvio Content Fabric is a utility blockchain network for owner-controlled storage, distribution, and monetization of digital content at scale. Companies and creators whose content blockchain initiatives have been powered by Eluvio include FOX Entertainment, Globo, Microsoft, MGM Studios, SONY Pictures, Telstra, Universal Music Group, Warner Bros., Black Eyed Peas, Dolly Parton, Rita Ora, and many others. Michelle is also an Emmy-award winning technologist who previously co-founded Aspera in 2004 and led the company as CEO until May 2017, including through acquisition by IBM in 2014. She co-invented the Aspera FASP™ transport technology used in the digital media supply chain for high-speed, low-cost secure digital content transport, replacing satellite and traditional tape-based delivery technologies. Michelle is a recipient of the David Sarnoff Medal from the Society of Motion Picture & Television Engineers (SMPTE); the Charles Swartz Award from the Hollywood Professional Association (HPA); IABM’s Woman Entrepreneur of the Year; and named one of the top 25 "People to Watch by TV Technology. She currently serves as an SMPTE Fellow and on the board of Avid Corporation. Michelle is an inventor on fourteen U.S. patents and is a frequent speaker in the areas of content networking, machine learning, blockchain and cloud infrastructure. Sign up for the Web3 Deep Dive newsletter: https://substack.com/@ web3deepdive?utm_source=profile-page If you are interested in sponsoring upcoming episodes, please reach out contact@web3deepdive.com 🎙️Podcast Info: Amazon Podcasts: https://music.amazon.com/podcasts/f4dd2741-2600-4be5-b894-de55b1bb1456/web3-deep-dive Apple Podcasts: https://podcasts.apple.com/us/podcast/web3-deep-dive/id1679236043 Spotify: https://open.spotify.com/show/04DRjy4kNwf9RK5u78pSG2 IheartRadio: http://bit.ly/3nO7QS4 Show Outline/Highlights 0:00 – Opening music and Intro 1:33 – Michelle introduction and background 6:25 – How is the Eluvio blockchain being used 11:14 – Understanding blockchain for content creation and what are content NFTs? 13:53 – Blockchain for privacy 15:19 – How to purchase a content NFT? 18:12 – Streaming platforms currently versus content NFT models 20:18 – Is Warner Bros excited about using blockchain technology? 22:32 – DC Comics movie NFT 25:30 – Blockchain security in the entertainment industry 35:33 – Creator incentives for content NFTs 42:50 – What’s next for Eluvio? 50:30 – How to get in touch with Michelle 50:52 – Closing credits and thank you Social Links: ⚡️Follow Michelle on Twitter: https://twitter.com/elvmichelle ⚡️Follow Eluvio on Twitter: https://twitter.com/EluvioInc ⚡️Follow Web3 Deep Dive on Instagram: https://instagram.com/web3deepdive_podcast?igshid=YjNmNGQ3MDY= ⚡️Follow Web3 Deep Dive on LinkedIn: https://bit.ly/3UdVrmC 👋 Follow Rachel on social media: Twitter: https://twitter.com/Rachelwolf00 Instagram: https://www.instagram.com/rachelswolfson LinkedIn: https://www.linkedin.com/in/rachwolf/ 🙌 Show Production: Show Producer, Aron Bender: https://www.linkedin.com/in/aron-bender/ Music: Please credit me, Lundstroem! and email me/comment about your creation axel.lundstrom@gmail.com use takenode: https://takenode.org/certificate?id=2dd825c1-5594-42d2-a937-178f6ea3413d 💡 OTHER RESOURCES: Rachel's Website: https://www.rachelwolfson.me/ Rachel's Cointelegraph Column: https://cointelegraph.com/authors/rachel-wolfson Rachel's Bitcoin E-Book: https://www.amazon.com/dp/B08WLHXRS3 Rachel's Linktree: https://linktr.ee/rachelswolfson DISCLAIMER This show is for entertainment purposes only and does not provide financial advice. Before making any decisions consult a professional.

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