Trademarking 101 with Keren de Zwart

There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a trademark. Thankfully, my guest on today’s episode actually makes the topic of trademarking approachable, understandable and dare I say, fun (especially when you learn what you need to cover your brand’s behind legally)! Joining me on this episode is Keren de Zwart, who after working for 10 years in the corporate arena, left to fill the legal gap for entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing. With a decade of experience in corporate transactions, Keren has worked with every type of business: from side hustlers and businesses raising millions of dollars to taking companies public. And today, she helps entrepreneurs get #legallylegit through her law firm, Not Your Father’s Lawyer (that name alone should tell you that she makes the topic of trademarks anything but boring!) In this episode, you’ll learn: -What a trademark is and how they function in the world of business and commerce -Understanding the different classes of trademarks and answering the questions: when should we get one? And why does it matter? -The various nuances of trademarks and how they differ on the federal and state level -Keren’s top tips for getting a trademark, what to expect, and how to navigate the process whether you’ve infringed on a trademark or other brands are infringing on yours To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/233 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here: https://www.facebook.com/groups/SMMEPodcast/

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